diff --git a/cli.js b/cli.js
index 938123632..e9913d6f3 100644
--- a/cli.js
+++ b/cli.js
@@ -5,6 +5,8 @@ import chalk from 'chalk'
 import { messageWithCauses, stackWithCauses } from 'pony-cause'
 
 import * as cliCommands from './lib/commands/index.js'
+import { logSymbols } from './lib/utils/chalk-markdown.js'
+import { AuthError, InputError } from './lib/utils/errors.js'
 import { meowWithSubcommands } from './lib/utils/meow-with-subcommands.js'
 
 // TODO: Add autocompletion using https://www.npmjs.com/package/omelette
@@ -19,10 +21,31 @@ try {
     }
   )
 } catch (err) {
-  console.error(
-    chalk.bgRed('Unexpected error:') +
-    (err instanceof Error ? ' ' + messageWithCauses(err) + '\n\n' + stackWithCauses(err) : '') +
-    '\n'
-  )
+  /** @type {string} */
+  let errorTitle
+  /** @type {string} */
+  let errorMessage = ''
+  /** @type {string|undefined} */
+  let errorBody
+
+  if (err instanceof AuthError) {
+    errorTitle = 'Authentication error'
+    errorMessage = err.message
+  } else if (err instanceof InputError) {
+    errorTitle = 'Invalid input'
+    errorMessage = err.message
+  } else if (err instanceof Error) {
+    errorTitle = 'Unexpected error'
+    errorMessage = messageWithCauses(err)
+    errorBody = stackWithCauses(err)
+  } else {
+    errorTitle = 'Unexpected error with no details'
+  }
+
+  console.error(`${logSymbols.error} ${chalk.white.bgRed(errorTitle + ':')} ${errorMessage}`)
+  if (errorBody) {
+    console.error('\n' + errorBody)
+  }
+
   process.exit(1)
 }
diff --git a/lib/commands/report/create.js b/lib/commands/report/create.js
index fcdd9fe7c..07011e829 100644
--- a/lib/commands/report/create.js
+++ b/lib/commands/report/create.js
@@ -1,5 +1,11 @@
+/* eslint-disable no-console */
+import chalk from 'chalk'
 import meow from 'meow'
+import ora from 'ora'
+import { ErrorWithCause } from 'pony-cause'
 
+import { ChalkOrMarkdown } from '../../utils/chalk-markdown.js'
+import { AuthError } from '../../utils/errors.js'
 import { printFlagList } from '../../utils/formatting.js'
 import { setupSdk } from '../../utils/sdk.js'
 
@@ -9,46 +15,75 @@ const description = 'Create a project report'
 const run = async (argv, importMeta, { parentName }) => {
   const name = parentName + ' create'
 
-  // ...else provide basic instructions and help
   const cli = meow(`
     Usage
-      $ ${name} <path-to-lock-file>
+      $ ${name} <path-to-package-json>
 
     Options
       ${printFlagList({
-        // FIXME: Remove rainbow
-        '--rainbow': 'Foobar'
+        '--json': 'Output result as json',
+        '--markdown': 'Output result as markdown',
       }, 6)}
 
     Examples
-      $ ${name} --help
+      $ ${name} .
   `, {
     argv,
     description,
     importMeta,
+    // TODO: Add a --verbose?
     flags: {
-      // FIXME: Remove rainbow
-      rainbow: {
+      json: {
         type: 'boolean',
-        alias: 'r'
-      }
+        alias: 'j',
+      },
+      markdown: {
+        type: 'boolean',
+        alias: 'm',
+      },
     }
   })
 
-  // TODO: Remove
-  console.log('LETS CREATE!', cli.flags, cli.input)
+  const {
+    json: outputJson,
+    markdown: outputMarkdown,
+  } = cli.flags
 
   const socketSdk = await setupSdk()
 
+  const spinner = ora('Creating report').start()
+
+  /** @type {Awaited<ReturnType<typeof socketSdk.createReportFromFilePaths>>} */
+  let result
+
   try {
     // FIXME: Take files from input?
-    const result = await socketSdk.createReportFromFilePaths(['package.json'])
-    // TODO: Remove
-    console.log('RESULT!', result)
-  } catch (err) {
-    // TODO: Remove
-    console.log('err!', err)
+    result = await socketSdk.createReportFromFilePaths(['package.json'])
+  } catch (cause) {
+    spinner.fail()
+    throw new ErrorWithCause('Failed creating report', { cause })
+  }
+
+  if (result.success === false) {
+    if (result.status === 401 || result.status === 403) {
+      spinner.stop()
+      throw new AuthError(result.error.message)
+    }
+    spinner.fail(chalk.white.bgRed('API returned an error:') + ' ' + result.error.message)
+    process.exit(1)
   }
+
+  spinner.stop()
+
+  if (outputJson) {
+    console.log(JSON.stringify(result.data, undefined, 2))
+    return
+  }
+
+  const format = new ChalkOrMarkdown(!!outputMarkdown)
+
+  console.log(format.header(format.logSymbols.success + ' Report created'))
+  console.log('New report: ' + format.hyperlink(result.data.id, result.data.url, { fallbackToUrl: true }))
 }
 
 /** @type {import('../../utils/meow-with-subcommands').CliSubcommand} */
diff --git a/lib/utils/chalk-markdown.js b/lib/utils/chalk-markdown.js
new file mode 100644
index 000000000..3dbd7faef
--- /dev/null
+++ b/lib/utils/chalk-markdown.js
@@ -0,0 +1,125 @@
+import chalk from 'chalk'
+import isUnicodeSupported from 'is-unicode-supported'
+import terminalLink from 'terminal-link'
+
+// From the 'log-symbols' module
+const unicodeLogSymbols = {
+  info: chalk.blue('ℹ'),
+  success: chalk.green('✔'),
+  warning: chalk.yellow('⚠'),
+  error: chalk.red('✖'),
+}
+
+// From the 'log-symbols' module
+const fallbackLogSymbols = {
+  info: chalk.blue('i'),
+  success: chalk.green('√'),
+  warning: chalk.yellow('‼'),
+  error: chalk.red('×'),
+}
+
+// From the 'log-symbols' module
+export const logSymbols = isUnicodeSupported() ? unicodeLogSymbols : fallbackLogSymbols
+
+const markdownLogSymbols = {
+  info: ':information_source:',
+  error: ':stop_sign:',
+  success: ':white_check_mark:',
+  warning: ':warning:',
+}
+
+export class ChalkOrMarkdown {
+  /** @type {boolean} */
+  useMarkdown
+
+  /**
+   * @param {boolean} useMarkdown
+   */
+  constructor (useMarkdown) {
+    this.useMarkdown = !!useMarkdown
+  }
+
+  /**
+   * @param {string} text
+   * @param {number} [level]
+   * @returns {string}
+   */
+  header (text, level = 1) {
+    return this.useMarkdown
+      ? `\n${''.padStart(level, '#')} ${text}\n`
+      : chalk.underline(`\n${level === 1 ? chalk.bold(text) : text}\n`)
+  }
+
+  /**
+   * @param {string} text
+   * @returns {string}
+   */
+  bold (text) {
+    return this.useMarkdown
+      ? `**${text}**`
+      : chalk.bold(`${text}`)
+  }
+
+  /**
+   * @param {string} text
+   * @returns {string}
+   */
+  italic (text) {
+    return this.useMarkdown
+      ? `_${text}_`
+      : chalk.italic(`${text}`)
+  }
+
+  /**
+   * @param {string} text
+   * @param {string|undefined} url
+   * @param {{ fallback?: boolean, fallbackToUrl?: boolean }} options
+   * @returns {string}
+   */
+  hyperlink (text, url, { fallback = true, fallbackToUrl } = {}) {
+    if (!url) return text
+    return this.useMarkdown
+      ? `[${text}](${url})`
+      : terminalLink(text, url, {
+        fallback: fallbackToUrl ? (_text, url) => url : fallback
+      })
+  }
+
+  /**
+   * @param {string[]} items
+   * @returns {string}
+   */
+  list (items) {
+    const indentedContent = items.map(item => this.indent(item).trimStart())
+    return this.useMarkdown
+      ? '* ' + indentedContent.join('\n* ') + '\n'
+      : indentedContent.join('\n') + '\n'
+  }
+
+  /**
+   * @returns {typeof logSymbols}
+   */
+  get logSymbols () {
+    return this.useMarkdown ? markdownLogSymbols : logSymbols
+  }
+
+  /**
+   * @param {string} text
+   * @param {number} [level]
+   * @returns {string}
+   */
+  indent (text, level = 1) {
+    const indent = ''.padStart(level * 2, ' ')
+    return indent + text.split('\n').join('\n' + indent)
+  }
+
+  /**
+   * @param {unknown} value
+   * @returns {string}
+   */
+  json (value) {
+    return this.useMarkdown
+      ? '```json\n' + JSON.stringify(value) + '\n```'
+      : JSON.stringify(value)
+  }
+}
diff --git a/lib/utils/errors.js b/lib/utils/errors.js
new file mode 100644
index 000000000..728be91f7
--- /dev/null
+++ b/lib/utils/errors.js
@@ -0,0 +1,2 @@
+export class AuthError extends Error {}
+export class InputError extends Error {}
diff --git a/lib/utils/sdk.js b/lib/utils/sdk.js
index 14f689be0..d4fdb3545 100644
--- a/lib/utils/sdk.js
+++ b/lib/utils/sdk.js
@@ -1,6 +1,7 @@
 import isInteractive from 'is-interactive'
 import prompts from 'prompts'
 
+import { AuthError } from './errors.js'
 import { SocketSdk } from './socket-sdk.js'
 
 export async function setupSdk () {
@@ -17,8 +18,7 @@ export async function setupSdk () {
   }
 
   if (!apiKey) {
-    // FIXME: Throw a detailed error that is properly shown
-    throw new Error('Missing API-key')
+    throw new AuthError('You need to provide an API key')
   }
 
   /** @type {import('./socket-sdk').SocketSdkOptions["agent"]} */
@@ -38,5 +38,5 @@ export async function setupSdk () {
     baseUrl: process.env['SOCKET_SECURITY_API_BASE_URL'],
   }
 
-  return new SocketSdk(apiKey, sdkOptions)
+  return new SocketSdk(apiKey || '', sdkOptions)
 }
diff --git a/lib/utils/socket-sdk.js b/lib/utils/socket-sdk.js
index d250fa444..bd8835f61 100644
--- a/lib/utils/socket-sdk.js
+++ b/lib/utils/socket-sdk.js
@@ -33,6 +33,7 @@ export class SocketSdk {
   /**
    * @param {string} apiKey
    * @param {SocketSdkOptions} options
+   * @throws {SocketSdkAuthError}
    */
   constructor (apiKey, options = {}) {
     const {
@@ -42,7 +43,7 @@ export class SocketSdk {
 
     // FIXME: Handle rate limit! Seems like got is handling that now?
     // TODO: Add timeout
-    // TODO: Add debug()
+    // TODO: Add debug() and/or take a logging function
 
     this.#client = got.extend({
       prefixUrl: baseUrl,
diff --git a/package.json b/package.json
index 8b3e5a153..caaff1a1f 100644
--- a/package.json
+++ b/package.json
@@ -74,8 +74,11 @@
     "got": "^12.5.2",
     "hpagent": "^1.2.0",
     "is-interactive": "^2.0.0",
+    "is-unicode-supported": "^1.3.0",
     "meow": "^11.0.0",
+    "ora": "^6.1.2",
     "pony-cause": "^2.1.4",
-    "prompts": "^2.4.2"
+    "prompts": "^2.4.2",
+    "terminal-link": "^3.0.0"
   }
 }